Keeping users at the centre of the design process using personas

We established six personas based on the research data from the discovery phase and the define your users workshop. Personas are simple summaries of goals, characteristics and needs for our website’s most important types of users. They help us keep our target users in the room during our development sprints and focus on users when creating content.

The personas are: 

1. The student - Abdulla is 15-year Emirate student in the 10th grade at the Mohammed Bin Zahed Institute of Technology in Abu Dhabi. He is proud that his country is going to host the WorldSkills competition, but he doesn’t really know much about the event.
2. The parent - Rasha is a psychiatrist from Sharjah who has two children, a boy who is 17 years old and a girl who is 15 years old. She has not heard of the WorldSkills competition.
3. The parent (of a competitor) - Ben is a workshop manager in metal fabrication from Jalong in Australia. His son was invited to compete in the national competition in sheet metal technology and went on to win in Brazil in 2015.
4. The journalist - Eleni works as a reporter for a news organisation in Dubai where she has lived for seven years. She had not heard about WorldSkills until her editor recently mentioned the competition in Abu Dhabi in 2017. The participant - Brian was a participant in Shizuoka, Japan in 2007 in industrial control. He works at the Institute of Technical Education and has been a team leader in the last two international competitions.
5. The partner / sponsor - Helen manages Global Strategic Partnerships for a multinational technology company. She has been with the company for over 10 years and worked in various roles. She has been involved with WorldSkills for the last three competitions.

See more details about the personas here.