Visual Merchandising and Window Dressing
Creating eye-catching visual displays for the windows and interiors of shops and department stores designed to maximize sales.
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Why is this skill important?
Having good products is only part of the key to a successful retail outlet. Drawing people in by using visual appeal is also important.
The visual merchandiser creates a positive atmosphere for customers, creating a brand look that is eye catching and drives sales.
You will need to understand the target market for both products and outlets, have a good sense of design in implementing a brief and show a careful attention to detail.
Could this skill be for you?
If you like:
- Making things
- Craftsmanship
- Being creative
You should also take a look at:
- Creative Arts and Fashion
The Challenge
Important elements of the challenge include:
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Contestants will produce drawings for a unique window display design.
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It is important to demonstrate the ability to follow a research brief and develop a suitable theme for the target audience.
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Competitors will organise and complete window installation in timed conditions.
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Judges are looking for contestants who can develop original and eye-catching concepts.
